Deutsche Bank: This is Us

Concept Ideation, Brand/Visual Identity, TV/Video Production, Content Generation

Challenge: How can we celebrate pride, on a global scale? On a local scale? Internally? Externally?

Idea: Quite literally, get everyone involved!

To kick off Pride month, employees at Deutsche Bank Center New York gathered to create an impactful mosaic logo made of 2300 photos. The experience was encapsulated in :60 seconds to air on national television during the NYC Pride Parade.

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